Board of Directors

Ricardo Loretta



Ricardo Loretta is President and co-founder of the Coachella Valley Journalism Foundation.

Ricardo is a Past Rotary District Governor, and currently an active member of the Palm Desert Rotary and Executive Director of the Dr. Carreón Foundation. He previously worked for Ford Motor and Clark Equipment Companies in Michigan, completing his corporate career as CEO of International for Clark.

He has served on advisory boards at University of California San Diego and Institute of the Americas and is currently on the Executive Committee of the Advisory Board of California State University San Bernardino – Palm Desert Campus.

Ricardo was raised in a small village in northern Mexico. He is a graduate of Chapman University (BA Economics) and USC (MBA in International Business).

Joe Wallace

Secretary & Treasurer


Joe Wallace is Treasurer and co-founder of the Coachella Valley Journalism Foundation.

Joe is currently CEO of the Coachella Valley Economic Partnership. He came to the valley to start the Palm Springs iHub. With degrees or credentials from Stanford, Harvard, Evansville, and MIT plus a dozen startups under his belt, Joe values common-sense business solutions that are rooted in scientific analysis.

He is the author of the book “Living Outside the Box.”